Corporate Social Responsibility

Festival Celebrations 2020

Chinese New Year Celebrations
Festival Celebrations 2020

Chinese New Year Celebrations

This year, PPB organized separate Chinese New Year (“CNY”) lunches for two old folks homes, Shan Ai Handicapped Welfare Home and Rumah Victory Old Folks Home. PPB contributed electrical appliances much needed by Shan Ai; and two units of desktop computers to Rumah Victory, in addition to groceries and customized t-shirts. The residents were also treated to sumptuous buffet lunches. At Rumah Victory, most of the residents enjoy karaoke, and were entertained with a medley of CNY songs and golden oldies by Mrs Malaysia Chinatown 2014, Ms Jericash Chan.

Cheras LeisureMall (CLM) launched its inaugural “Give. Share. Love” campaign on 4 February 2020 to assist the needy through two charity programmes, viz “Food for Love” and “Eye Care for You”.

Under the “Food for Love” programme, a special food collection box was placed in the mall to collect non-perishable food items from the mall’s tenants and members of the public. Food items collected were then channelled to the selected charity homes on a monthly basis.

“Eye Care for You” is a joint programme with CLM’s optical care tenants namely Focus Point, MOG, OWL and Plus Minus Eyewear, whereby each optical care tenant provides 10 prescribed spectacles to children from selected charity homes on a quarterly basis.

It has been an annual practice since 1995 for the CLM team to host a special CNY luncheon for charity homes. This year, 100 senior citizens from Charis Sheep Pen Shelter, Persatuan Kebajikan dan Sosial Kim Loo Ting, Rumah Kasih, Rumah Orang-Orang Tua Seri Setia, and Rumah Victory Elderly Home were invited to the CNY luncheon.

Hari Raya Celebration with Needy Families
Festival Celebrations 2020

Hari Raya Celebration with Needy Families

In conjunction with the Hari Raya celebration, PPB staff visited 10 needy families in the Klang Valley and provided them with groceries.  The majority of these families are headed by either single mothers or widows carrying out cottage businesses to support their families.

PPB sponsored electrical appliances such as ovens, freezers and refrigerators for them; to help boost their businesses, and making them more sustainable.

Deepavali Celebration 2020
Festival Celebrations 2020

Deepavali Celebration 2020

In conjunction with the Deepavali celebration, PPB contributed electrical appliances and groceries to Rumah Kebajikan Anbu Illam and Rumah Kebajikan Karunai Illam, both orphanages managed by Persatuan Saiva Siddhanta Malaysia. 

PPB also purchased large capacity ovens for two needy mothers to help boost their home bakery business. PPB strives to empower women to build better livelihoods.

Christmas Celebration 2020
Festival Celebrations 2020

Christmas Celebration 2020

To support the community in need, The LINC KL collaborated with Tender Hearts to produce 2,000 jars of homemade Christmas cookies, baked by youth with special needs from its training centre. The cookie redemption programme garnered positive response from shoppers.

At Cheras LeisureMall, shoppers were invited to donate Christmas gifts to over 300 children from 4 children’s homes through the mall's annual community initiative, "Toy Bank, A Gift of Love".  At the end of December 2020, 800 gifts were delivered to the participating homes.

Due to the MCO, PPB could not organize the usual movie and shopping outings for the orang asli but decided to present 190 orang asli from Tasik Chini, Pahang with Christmas gifts from KEEPSAKE, GSC’s online store.

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